- In collaboration with the Seoul Youth Volunteer Planning Group, young people directly planned and implemented programs connected to AMORE:CYCLE
- Youth-led resource circulation expanded through on-campus empty container collection and an AI content competition
<Poster and collection point layout for “AMORE, We Are Earthlings Too,” a cosmetics empty container collection campaign>
The CSR Team participated as a partner company in the third cohort of the Seoul Volunteer Center’s “2026 Seoul Youth Volunteer Planning Group,” working with students from Chung-Ang University and Konkuk University to carry out resource circulation programs.
Under the theme of Amorepacific’s container collection campaign, AMORE:CYCLE, the students directly planned and operated an on-campus empty container collection campaign and a generative AI content competition. These activities gave young people more opportunities to take part in resource circulation and experience AMORE:CYCLE in new ways.
Chung-Ang University’s “Jiguin” team carried out the cosmetics empty container collection project “AMORE, We Are Earthlings Too,” collecting a total of 215 empty containers across Chung-Ang University and Konkuk University. At Chung-Ang University, which collected the larger number of containers, the team offered reward programs including an activity using paint made from discarded cosmetics and a workshop for creating mood lamps from empty containers. A total of 383 students and faculty members participated in the upcycling and reward booths. The team also explained how to properly separate and dispose of cosmetics containers and how to participate in AMORE:CYCLE, while running an environmental action pledge program to make resource circulation easy and enjoyable to experience.
<Website for the generative AI short-form content competition “Eco-Beauty AI Creator Mission”>
Konkuk University’s “Onlive” team planned and operated the generative AI short-form content competition “Eco-Beauty AI Creator Mission,” receiving a total of 65 submissions from young people nationwide and selecting seven final winners. Participants created video content on AMORE:CYCLE and the circulation of cosmetics containers and plastic resources. The Onlive team directly managed the entire process, from planning the competition to creating and operating its website.
Additional points were also awarded for participating in the AMORE:CYCLE campaign, encouraging contestants to move beyond content creation and take direct action for resource circulation.
<Grand prize-winning entry from the “Eco-Beauty AI Creator Mission”>
The CSR Team will continue to carry out a wide range of initiatives with future generations to promote sustainable consumption and a culture of resource circulation. We look forward to your continued interest and support. <A Transfer Instead of the Final Stop: A New Journey for Empty Containers.> The competition’s winning entries are also available at (https://eco-beauty-ai-2026).
The CSR Team will continue to carry out a wide range of initiatives with future generations to promote sustainable consumption and a culture of resource circulation. We look forward to your continued interest and support.
To use less, collect properly, and ensure plastic is used without being discarded.
To no longer leave plastic meaninglessly on Earth.
With AmorePacific and everyone together, the world can become more fantastic.
Now, reduce plastic and move toward a beautiful world. LESS PLASTIC. WE ARE FANTASTIC!
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