Amorepacific, the first beauty company in Korea to declare unlimited environmental responsibility in 1993. Check out the amazing achievements of AMORE:CYCLE (container collection campaign), which we have conducted with our customers to reduce plastic needlessly left on Earth, through motion graphics!
Amorepacific's container collection campaign (AMORE:CYCLE) is a program that collects used cosmetic containers from Amore Mall and offline stores for recycling. Collected cosmetic containers are primarily processed for recycling, contributing to minimizing waste that would otherwise be landfilled or incinerated.
The remarkable achievement you've created over 17 years (2009-2025)
• 2,840 tons of cosmetic containers collected cumulatively
• Approximately 160,000 participants in 2025 alone (over 1.7 million bottles collected)
• Online (Amore Mall) collection fully expanded, with 11,000 participations from Amore Mall alone in 2025!
Through its container collection campaign, Amorepacific Group collected a cumulative total of 2,840 tons of cosmetic containers from 2009 to 2025. In 2025 alone, 119 tons were collected, with approximately 160,000 participants, resulting in the recovery of over 1.7 million containers.
Furthermore, starting in January 2024, the service, previously centered offline, was expanded online (Amore Mall) to enhance customer convenience, and the range of collected items was significantly broadened to increase recycling rates. As a result, a total of 7,916 customers participated through Amore Mall in 2025, with approximately 11,000 participations based on transaction count.
This remarkable achievement was made possible thanks to 'you' who sincerely participated in the container collection.
Join us today in this beautiful cycle, so that used containers can become resources once again.
Apply, leave it at your door, and you’re done! (Free shipping) Start a more FANTASTIC daily life with Amore Recycle now.
Amorepacific strives to transform the world beautifully through deep empathy with customers, society, and nature.
Since declaring unlimited environmental responsibility as the first beauty company in Korea in 1993 and launching the 'Pacific Green Movement,' we have engaged in various 4R (Reduce, Recycle, Reuse, Return) activities to minimize unnecessary plastic use.
However, deeply recognizing that the plastic problem cannot be solved by a single company, we launched the LESS PLASTIC. campaign to address this issue together with various stakeholders. WE ARE FANTASTIC! campaign.
To ensure plastic is used less, collected properly, and reused instead of discarded. To prevent plastic from being needlessly left on Earth any longer.
Together with Amorepacific and everyone, the world can become even more amazing.
Now, let's reduce plastic and move towards a beautiful world. LESS PLASTIC. WE ARE FANTASTIC!
