Each year, products from the Amorepacific Group are delivered to social welfare organizations across Korea. From persons with disabilities, older adults, children, and women to residents from migrant backgrounds and young adults preparing for independent living, these products reach individuals who may have fewer opportunities to experience and enjoy beauty. This initiative, known as “Beautiful Goods Sharing,” seeks to provide small bits of comfort and care in everyday life. Launched in 2005, the program has continued for 20 years and marks its 20th anniversary this year.
Two Decades of Continuous Sharing
Beautiful Goods Sharing is a product donation initiative launched by the Amorepacific Group in 2005 with the goal of creating a more beautiful world through shared growth with local communities. Since 2009, the program has steadily expanded in scale and reach through its partnership with the Community Chest of Korea. Since its launch in 2005, the cumulative value of donations has reached approximately KRW 113.3 billion, with donations delivered to approximately 46,000 social welfare facilities nationwide. Through these efforts carried out every year, Beautiful Goods Sharing has now reached its 20th year.
Expanding the Reach of Giving, Deepening the Meaning of Inclusiveness
In 2024, Beautiful Goods Sharing brought together 11 brands—including Laneige, Mise-en-Scène, Innisfree, and Etude House—to donate cosmetics and daily necessities with retail value of approximately KRW 4.5 billion to around 3,000 social welfare facilities across Korea. In particular, as part of Amorepacific’s commitment to advancing diversity and inclusiveness, one of the Company’s sustainability goals, the program expanded its beneficiary groups to include approximately 1,500 organizations serving residents from migrant backgrounds, young adults preparing for independent living, and individuals with disabilities. It was a year in which the reach of a single bottle of cosmetics extended even further.
In 2025, 20 brands, including Hera, Laneige, Mise-en-Scène, Innisfree, and Amos Professional, participated in the program, donating cosmetics and daily necessities valued at approximately KRW 14.5 billion to around 3,000 social welfare facilities nationwide. An Amorepacific Group spokesperson stated, “Under our vision ‘Create New Beauty,’ we are committed to providing meaningful support to local communities. We will continue to carry out sharing initiatives that spread the value of beauty.”
A company that creates beauty, sharing beauty. To ensure that quality products reach everyone who needs them, Amorepacific has continued to uphold this commitment for the past 20 years.
