The first cohort of Amorepacific’s CSR campaign, “MEET YOUR BEAUTY ACADEMY” (hereinafter “MYB-ACADEMY”), successfully completed its approximately four-month journey. Based on the concept of “Own Unique Beauty,” MYB-ACADEMY aims to nurture beauty and wellness creators who explore both an understanding of their authentic selves and the realization of social value.

The 24 selected participants in the first cohort included international students from a range of countries, including France and Indonesia, adding to the campaign’s diversity and potential for global expansion. Through collaboration with the creator group Leferi, the program also strengthened its practical training by incorporating content strategy and channel growth expertise, further enhancing participants’ planning skills and ability to expand their digital reach.

Beginning with the launch ceremony in January, the program included Positive Beauty training, short-form content and YouTube channel branding training, hands-on brand activities, social contribution activities, and content missions. Participants visited brand spaces such as espoir Yeonnam and Amore Seongsu, where they experienced the products and brand philosophies firsthand before creating their own content based on those experiences. In particular, they progressed step by step in their development as creators by completing content missions in various formats, including Reels and vlogs.

The first cohort of MYB-ACADEMY produced a wide range of outcomes, including both short-form and long-form content. Participants demonstrated well-rounded growth across content planning, creative expression, and channel branding. During the review session at the closing ceremony, participants shared production insights and best practices from content selected as outstanding examples, followed by a mentoring session with creator Minsco.

“MEET YOUR BEAUTY ACADEMY is a creator training campaign that empowers participants to spread positive influence based on their authentic selves,” said an Amorepacific representative. “We plan to continue enhancing the program by further strengthening its focus on wellness and sustainability.”