Amorepacific’s CSR campaign, “MEET YOUR BEAUTY ACADEMY,” held a launch ceremony for its second cohort at Amorepacific’s headquarters on July 15. The 25 selected participants shared their plans for the upcoming three-month program and took their first steps as beauty and wellness creators.

MEET YOUR BEAUTY ACADEMY is a campaign that nurtures beauty and wellness creators who seek to understand their authentic selves and create social value based on their own unique beauty. Applications for the second cohort more than doubled compared with the first, demonstrating strong interest in the campaign. Building on the broad resonance of the campaign’s message, participants are expected to create high-quality content that combines their personal experiences with their content creation capabilities.

The launch ceremony began with Positive Beauty and wellness training, followed by a special lecture from a mentor creator, a mentoring session with outstanding graduates from the first cohort, and tours of Amorepacific’s headquarters and Amore Yongsan. Mentor creator Minsco offered participants guidance on finding their direction as creators, while an outstanding graduate from the first cohort shared firsthand insights into establishing a channel, planning content, and successfully completing content missions.

The second cohort expands the program beyond external standards of beauty to embrace the perspective of “Holistic Beauty,” which encompasses lifelong health and beauty, with participants creating wellness-focused content. The curriculum offers experiences that promote a balanced sense of beauty for both body and mind, including ▲ a tour of the Amorepacific Museum of Art, ▲ an OSULLOC tea course experience, and ▲ mindfulness and color therapy programs. Content branding training and hands-on Amorepacific brand activities, both of which received high satisfaction ratings from the first cohort, will also be offered.

“We have further enhanced the program by incorporating the perspective of Holistic Beauty,” said an Amorepacific representative. “We hope the participants will grow into creators who spread a healthy, positive influence grounded in their own unique beauty.”