– Fostering beauty and wellness creators centered on the “beauty of being oneself”
– Expanding the scope of content from beauty to wellness… Approximately 300 pieces of content produced over three months
The second cohort of Amorepacific’s CSR campaign, “MEET YOUR BEAUTY ACADEMY,” has completed its three-month journey. All 25 participants in the second cohort graduated at the closing ceremony held on the 11th, having produced approximately 300 pieces of content during the program.
MEET YOUR BEAUTY ACADEMY is a campaign that nurtures beauty and wellness creators who pursue both an understanding of their authentic selves and the realization of social value, based on the concept of “Own Unique Beauty.” The second cohort introduced a “Holistic Beauty” perspective, expanding the program’s existing focus on beauty into the area of wellness.
The second cohort built upon the first cohort’s brand experiences and content missions by adding wellness programs such as mindfulness and color therapy. Participants experienced a variety of Amorepacific brand spaces and products, including OSULLOC Tea House Bukchon and espoir Yeonnam, and captured these experiences in content from their own unique perspectives. Outstanding graduates from the first cohort also participated as mentors, sharing their expertise in content planning and production. At the closing ceremony, participants reflected on the achievements of their three-month journey and shared their experiences through a mentoring session with creator Arang and a review session featuring outstanding participants from the second cohort.
Throughout the content creation process, participants strengthened their content planning, creative expression, and channel branding capabilities. Through this program, Amorepacific supported the growth of young creators while creating an opportunity for diverse perspectives on “Own Unique Beauty” to spread among younger generations through their creative work.
“The second cohort of MEET YOUR BEAUTY ACADEMY expanded the scope of its content into wellness, providing participants with an opportunity to discover their own unique beauty and develop the skills to express it through content,” said Hojoon Song, Head of the Amorepacific CSR Team. “We will continue to advance the program so that younger generations can develop their own perspectives and express their individuality.”
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