Amorepacific’s CSR program, “MEET YOUR BEAUTY ACADEMY,” has launched its first global program in India’s Delhi National Capital Region (NCR). As its first overseas program operated in partnership with the Korea International Cooperation Agency (KOICA), the initiative will run for approximately four months with 80 young participants.

MEET YOUR BEAUTY ACADEMY is a program designed to help young people discover their potential and plan their future career paths through beauty education. In India, the program offers a curriculum in the Delhi NCR that combines K-beauty expertise with an understanding of the local beauty industry. As part of Amorepacific’s global CSR initiatives, the program is significant in supporting young people’s independence and growth while contributing to positive change in local communities.

Participants develop practical career exploration skills, including content planning, filming and editing, online communication, and personal portfolio development. They also take part in offline sessions, assignments, and expert mentoring. Recognizing the rapid growth of India’s beauty industry and the rising demand for skilled professionals, Amorepacific’s CSR Team designed the program to help young people build beauty and digital capabilities and pursue opportunities in diverse fields, including retail, brand marketing, and content creation.

“India is a market with a passionate and rapidly growing beauty community,” said Hojun Song, Head of Amorepacific’s CSR Team. “We hope MEET YOUR BEAUTY ACADEMY will serve as a starting point for young people to discover their potential and build meaningful careers in the beauty industry.”

Meanwhile, Amorepacific will continue to share its K-beauty expertise through cultural exchange between Korea and India, while carrying out various global CSR programs—including MEET YOUR BEAUTY—to help local young people strengthen their capabilities and shape their futures.