To strengthen its corporate social responsibility, Amorepacific has established its CSR initiatives centered around three core pillars: Beauty for Youth (Future Generations), Beauty for Planet (The Environment), and Beauty for Culture (Culture). Guided by the corporate mission, “We Make A MORE Beautiful World,” these initiatives aim to generate social value. This is achieved by helping youth and young adults discover their unique beauty and build self-esteem, while simultaneously addressing climate change, enhancing sustainability, preserving cultural heritage, and supporting the arts.

■ The Three Core Pillars of CSR Initiatives

– Beauty for Youth: Supporting self-esteem and career exploration for youth and young adults

– Beauty for Planet: Responding to climate change and reducing plastic use

– Beauty for Culture: Preserving cultural heritage and supporting the arts

Under this framework, key programs include “Meet Your Beauty,” which helps young people build self-esteem and explore career paths; the “Less Plastic Campaign,” dedicated to plastic reduction and ecological preservation; and various partnerships aimed at cultural heritage restoration and expanding artistic experiences. Furthermore, the company plans to establish a Global Impact Fund to run youth empowerment education programs in markets such as India and Indonesia, while also providing support for social and environmental impact startups.

Moving forward, Amorepacific plans to fully expand its CSR activities on a corporate-wide scale, reaching beyond Korea to include its global affiliates. We look forward to your continued interest and support.