{"id":3649,"date":"2025-12-24T08:38:44","date_gmt":"2025-12-23T23:38:44","guid":{"rendered":"https:\/\/csr-magazine.amorepacific.com\/?p=3649"},"modified":"2026-09-11T08:47:59","modified_gmt":"2026-09-10T23:47:59","slug":"%eb%b9%84%eb%a0%88%eb%94%94-2025-%ec%84%b8%ec%9d%b4%eb%b8%8c-%eb%8d%94-%ed%9e%88%ec%96%b4%eb%a1%9c%ec%a6%88-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ec%a0%84%ea%b0%9c","status":"publish","type":"post","link":"https:\/\/csr-magazine.amorepacific.com\/en\/%eb%b9%84%eb%a0%88%eb%94%94-2025-%ec%84%b8%ec%9d%b4%eb%b8%8c-%eb%8d%94-%ed%9e%88%ec%96%b4%eb%a1%9c%ec%a6%88-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ec%a0%84%ea%b0%9c\/","title":{"rendered":"B.READY Launches the \u201c2025 Save the Heroes\u201d Campaign"},"content":{"rendered":"\t\t
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Continuing its social contribution efforts since 2019, the brand donated products worth KRW 34 million to the Republic of Korea Army\u2019s 32nd Infantry Division this year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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B.READY, Amorepacific\u2019s men\u2019s cosmetics brand, is donating products worth KRW 34 million to the Republic of Korea Army\u2019s 32nd Infantry Division as part of its \u201cSave the Heroes\u201d social contribution campaign.<\/p>

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\u201cSave the Heroes\u201d is a social contribution campaign through which B.READY has selected and supported a \u201cHero of the Year\u201d every year since 2019.<\/p>

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B.READY has carried out a range of activities, including \u25b2 supporting firefighters\u2019 mental health in 2019, \u25b2 donating mental health assessment and recovery equipment for firefighters in 2020, \u25b2 providing rescue uniforms and equipment to mountain rescue teams in 2021, and \u25b2 donating products to soldiers stationed at Army Guard Posts from 2022 to 2023.<\/p>

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The beneficiary of the 2025 campaign is the Republic of Korea Army\u2019s 32nd Infantry Division, which recently contributed to apprehending Chinese nationals attempting to enter the country illegally by sea through the Yellow Sea and remains committed to its national defense duties. Through this donation, B.READY aims to express its gratitude and support to active-duty soldiers, boost their morale during their service, and encourage them as they prepare to return to civilian life after discharge.<\/p>

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A B.READY representative said, \u201cSave the Heroes is a campaign created to express our gratitude and support for the unsung heroes who fulfill their responsibilities in their respective roles. We hope this donation provides the soldiers of the Republic of Korea Army\u2019s 32nd Infantry Division with a small boost of energy and encouragement.\u201d<\/p>

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B.READY plans to continue fulfilling its social responsibility by leveraging the brand\u2019s expertise and carrying out initiatives in solidarity with heroes across a variety of fields.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Continuing its social contribution efforts since 2019, the brand donated products worth KRW 34 million to the Republic of Korea Army\u2019s 32nd Infantry Division this year B.READY, Amorepacific\u2019s men\u2019s cosmetics brand, is donating products worth KRW 34 million to the Republic of Korea Army\u2019s 32nd Infantry Division as part of its \u201cSave the Heroes\u201d social […]<\/p>\n","protected":false},"author":26,"featured_media":3648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[79,77],"tags":[603,127,130,128,129,605,153,604],"class_list":["post-3649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr","category-news","tag-2025-save-the-heroes","tag-amorepacific","tag-amorepacific-2","tag-amorepacific-stories","tag-amorestories","tag-b-ready","tag-csr","tag-donation-to-military-units"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/3649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=3649"}],"version-history":[{"count":7,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/3649\/revisions"}],"predecessor-version":[{"id":3656,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/3649\/revisions\/3656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/3648"}],"wp:attachment":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=3649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=3649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=3649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}