{"id":3029,"date":"2026-06-29T09:09:54","date_gmt":"2026-06-29T00:09:54","guid":{"rendered":"https:\/\/csr-magazine.amorepacific.com\/amorepacific-successfully-holds-launch-ceremony-for-fantastic-crew-season-2\/"},"modified":"2026-08-25T10:10:51","modified_gmt":"2026-08-25T01:10:51","slug":"amorepacific-successfully-holds-launch-ceremony-for-fantastic-crew-season-2","status":"publish","type":"post","link":"https:\/\/csr-magazine.amorepacific.com\/en\/amorepacific-successfully-holds-launch-ceremony-for-fantastic-crew-season-2\/","title":{"rendered":"Amorepacific Successfully Holds Launch Ceremony for Fantastic Crew Season 2"},"content":{"rendered":"\t\t
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– Part of the plastic reduction campaign \u201cLESS PLASTIC, WE ARE FANTASTIC\u201d– Full-scale launch of an action-oriented plastic reduction campaign led by young environmental crew members<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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On Saturday, June 27, Amorepacific officially launched Fantastic Crew Season 2, an action program under its plastic reduction campaign, \u201cLess Plastic, We Are Fantastic,\u201d with a kickoff ceremony.<\/strong><\/span><\/p>

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Under the concept \u201cFANTASTIC CREW in NATURE,\u201d Fantastic Crew Season 2 is an action-oriented campaign in which participants collect plastic waste firsthand in natural settings, including oceans, mountains, and urban areas. Building on Season 1, which encouraged environmentally conscious habits in everyday life, Season 2 expands the campaign to include field-based plastic reduction activities.<\/p>

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A total of six youth environmental organizations\u2014Thumbs Up, Youth Plogging Club Sseureker, GOGO DIVE, Ploving Korea, SSSJ Club, and Clean Hikers\u2014participated in the kickoff ceremony and officially pledged to take action to reduce plastic waste.<\/p>

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During the ceremony, Professor Sung-Yeon Hwang of the Department of Convergent Biotechnology and Advanced Materials Science at Kyung Hee University delivered an environmental education lecture on the history of plastic, its current global landscape, and the seriousness of plastic pollution. Through accessible and engaging storytelling, Professor Hwang explored the issue of plastic and highlighted the significance and social value of the crews\u2019 field-based collection activities.<\/p>

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Amorepacific then introduced its ongoing plastic reduction initiatives. WWF-Korea and Amorepacific\u2019s CSR Team shared the direction and operating procedures for Fantastic Crew Season 2, marking the official start of the campaign.<\/p>

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Amorepacific is conducting the campaign based on a memorandum of understanding with WWF-Korea. The campaign is funded by KRW 50 million raised through Amorepacific\u2019s employee matching gift program. By drawing on WWF\u2019s professional environmental education expertise and global network, Amorepacific plans to enhance the campaign\u2019s expertise and credibility.<\/p>

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\u201cFantastic Crew Season 2 aims to establish an action-oriented CSR model through which we work alongside young people at real-world sites,\u201d said an Amorepacific representative. \u201cWe will continue our efforts to help sincere action toward plastic reduction take root as a shared culture.\u201d<\/p>

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Since declaring its principle of Infinite Responsibility in 1993, Amorepacific has developed a circular model for plastics centered on its 4R strategy\u2014Reduce, Recycle, Reuse, and Return\u2014by reducing unnecessary plastic use, improving recyclability, and promoting the reuse and collection of containers. In 2009, the company launched its Empty Bottle Recycling Campaign to collect and recycle empty plastic and glass cosmetics containers. By 2025, it had collected a cumulative total of 2,840 metric tons of empty containers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Discover more on AMOREPACIFIC STORIES<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

– Part of the plastic reduction campaign \u201cLESS PLASTIC, WE ARE FANTASTIC\u201d– Full-scale launch of an action-oriented plastic reduction campaign led by young environmental crew members On Saturday, June 27, Amorepacific officially launched Fantastic Crew Season 2, an action program under its plastic reduction campaign, \u201cLess Plastic, We Are Fantastic,\u201d with a kickoff ceremony. Under […]<\/p>\n","protected":false},"author":26,"featured_media":3028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[79,77],"tags":[127,130,128,147,334,382,324,432,427,439,431,428,429,430],"class_list":["post-3029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr","category-news","tag-amorepacific","tag-amorepacific-2","tag-amorepacific-stories","tag-amorepacific-story","tag-clean-hiking","tag-csr-2","tag-eco-friendly-campaign","tag-environmental-crew","tag-fantastic-crew","tag-fantastic-crew-2","tag-fantastic-crew-season-2","tag-less-plastic-we-are-fantastic","tag-lessplastic","tag-plastic"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/3029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=3029"}],"version-history":[{"count":2,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/3029\/revisions"}],"predecessor-version":[{"id":3054,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/3029\/revisions\/3054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/3028"}],"wp:attachment":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=3029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=3029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=3029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}