{"id":2296,"date":"2026-06-22T19:59:59","date_gmt":"2026-06-22T10:59:59","guid":{"rendered":"https:\/\/csr-magazine.amorepacific.com\/20-years-of-commitment-sharing-beauty-through-beautiful-goods-sharing\/"},"modified":"2026-08-04T13:53:05","modified_gmt":"2026-08-04T04:53:05","slug":"20-years-of-commitment-sharing-beauty-through-beautiful-goods-sharing","status":"publish","type":"post","link":"https:\/\/csr-magazine.amorepacific.com\/en\/20-years-of-commitment-sharing-beauty-through-beautiful-goods-sharing\/","title":{"rendered":"20 Years of Commitment, Sharing Beauty Through Beautiful Goods Sharing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2296\" class=\"elementor elementor-2296 elementor-2195\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dd1a2 e-con e-atomic-element e-div-block-base \" data-id=\"a5dd1a2\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"a5dd1a2\">\n    \t\t<div class=\"elementor-element elementor-element-83f3d56 elementor-widget elementor-widget-image\" data-id=\"83f3d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"767\" src=\"https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4-\ubb3c\ud488\ub098\ub214.png\" class=\"attachment-full size-full wp-image-2297\" alt=\"A MORE BEAUTIFUL WORLD AMOREPACIFIC LOGO image\" srcset=\"https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4-\ubb3c\ud488\ub098\ub214.png 1080w, https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4-\ubb3c\ud488\ub098\ub214-300x213.png 300w, https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4-\ubb3c\ud488\ub098\ub214-1024x727.png 1024w, https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4-\ubb3c\ud488\ub098\ub214-768x545.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ca52d elementor-widget elementor-widget-spacer\" data-id=\"c5ca52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"562f1b0\">Each year, products from the Amorepacific Group are delivered to social welfare organizations across Korea. From persons with disabilities, older adults, children, and women to residents from migrant backgrounds and young adults preparing for independent living, these products reach individuals who may have fewer opportunities to experience and enjoy beauty. This initiative, known as \u201cBeautiful Goods Sharing,\u201d seeks to provide small bits of comfort and care in everyday life. Launched in 2005, the program has continued for 20 years and marks its 20th anniversary this year.   <\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddaa009 elementor-widget elementor-widget-spacer\" data-id=\"ddaa009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h3 data-interaction-id=\"8a0a8f7\" class=\"e-heading-base\">Two Decades of Continuous Sharing<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"c0a7b9c\">Beautiful Goods Sharing is a product donation initiative launched by the Amorepacific Group in 2005 with the goal of creating a more beautiful world through shared growth with local communities. Since 2009, the program has steadily expanded in scale and reach through its partnership with the Community Chest of Korea. Since its launch in 2005, the cumulative value of donations has reached approximately KRW 113.3 billion, with donations delivered to approximately 46,000 social welfare facilities nationwide. Through these efforts carried out every year, Beautiful Goods Sharing has now reached its 20th year.   <\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-15cea50 elementor-widget elementor-widget-spacer\" data-id=\"15cea50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a47b7 elementor-widget elementor-widget-image-gallery\" data-id=\"38a47b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-2296 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"767\" src=\"https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4\ubb3c\ud488\ub098\ub2142.png\" class=\"attachment-full size-full\" alt=\"Group photo at the Amorepacific Beautiful Goods Sharing donation ceremony for supporting neighbors in need\" srcset=\"https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4\ubb3c\ud488\ub098\ub2142.png 1080w, https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4\ubb3c\ud488\ub098\ub2142-300x213.png 300w, https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4\ubb3c\ud488\ub098\ub2142-1024x727.png 1024w, https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4\ubb3c\ud488\ub098\ub2142-768x545.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"767\" src=\"https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4\ubb3c\ud488\ub098\ub2143.png\" class=\"attachment-full size-full\" alt=\"Group photo at the Amorepacific Beautiful Goods Sharing donation ceremony\" srcset=\"https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4\ubb3c\ud488\ub098\ub2143.png 1080w, https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4\ubb3c\ud488\ub098\ub2143-300x213.png 300w, https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4\ubb3c\ud488\ub098\ub2143-1024x727.png 1024w, https:\/\/csr-magazine.amorepacific.com\/wp-content\/uploads\/2026\/06\/\uc544\ub9ac\ub530\uc6b4\ubb3c\ud488\ub098\ub2143-768x545.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12bd76 elementor-widget elementor-widget-spacer\" data-id=\"b12bd76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h3 data-interaction-id=\"76a461a\" class=\"e-heading-base\">Expanding the Reach of Giving, Deepening the Meaning of Inclusiveness<\/h3>\n\t\t\t\t<div class=\"elementor-element elementor-element-a321027 elementor-widget elementor-widget-text-editor\" data-id=\"a321027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 2024, Beautiful Goods Sharing brought together 11 brands\u2014including Laneige, Mise-en-Sc\u00e8ne, Innisfree, and Etude House\u2014to donate cosmetics and daily necessities with retail value of approximately KRW 4.5 billion to around 3,000 social welfare facilities across Korea. In particular, as part of Amorepacific\u2019s commitment to advancing diversity and inclusiveness, one of the Company\u2019s sustainability goals, the program expanded its beneficiary groups to include approximately 1,500 organizations serving residents from migrant backgrounds, young adults preparing for independent living, and individuals with disabilities. It was a year in which the reach of a single bottle of cosmetics extended even further.<br\/><br\/>  <\/p><p> <\/p><p>In 2025, 20 brands, including Hera, Laneige, Mise-en-Sc\u00e8ne, Innisfree, and Amos Professional, participated in the program, donating cosmetics and daily necessities valued at approximately KRW 14.5 billion to around 3,000 social welfare facilities nationwide. An Amorepacific Group spokesperson stated, \u201cUnder our vision \u2018Create New Beauty,\u2019 we are committed to providing meaningful support to local communities. We will continue to carry out sharing initiatives that spread the value of beauty.\u201d<br\/><br\/> <\/p><p> <\/p><p>A company that creates beauty, sharing beauty. To ensure that quality products reach everyone who needs them, Amorepacific has continued to uphold this commitment for the past 20 years. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Each year, products from the Amorepacific Group are delivered to social welfare organizations across Korea. From persons with disabilities, older adults, children, and women to residents from migrant backgrounds and young adults preparing for independent living, these products reach individuals who may have fewer opportunities to experience and enjoy beauty. This initiative, known as \u201cBeautiful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[71,124],"tags":[130,355,357,153,342,356,358,360,359],"class_list":["post-2296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-for-culture","category-community","tag-amorepacific-2","tag-beautiful-goods-sharing","tag-community-chest-of-korea","tag-csr","tag-diversity-and-inclusiveness","tag-product-donation","tag-shared-growth-with-local-communities","tag-spreading-beauty","tag-support-for-vulnerable-groups"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/2296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=2296"}],"version-history":[{"count":3,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/2296\/revisions"}],"predecessor-version":[{"id":2593,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/2296\/revisions\/2593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/2297"}],"wp:attachment":[{"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=2296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=2296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csr-magazine.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=2296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}